New Coke—customers didn't want it.  Ford Edsel—customers thought it was ugly. Apple Newton—customers didn't know how to use it. Each of these product launches were tremendous flops for well-established brands that tried to do something different and innovative.  In their attempt to foray into new territory they forgot that more important than being innovative is listening to your customers. While GetThere is focused on delivering the newest innovations in travel technology, we also want to ensure we are delivering products that our customers want, like and can easily use.  That is why our user interface design work is so important.

Once again, ACTE successfully brought together thought leaders and experts in corporate travel for a few days of meaningful discussion and interaction. The common...

Most of us talk about adoption of online tools as an important performance indicator.  But are we really doing enough to increase the use of self-service, online...

Five years ago I read an article in a travel industry publication that resonated with me then and still does today.  The article highlighted the need for suppliers to better understand the broader...

GetThere has launched the first multinational sites in Brazil in recent weeks - on its new domestic content connections - and the excitement was everywhere at the recent LACTTE...