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GetThere's executive team consists of individuals who have years of experience in the travel and technology industries. Their combined knowledge and expertise brings a superior level of understanding to today's challenging and ever-changing market needs.
Chris Kroeger
Senior Vice President, GetThere and Sabre Travel Network North America
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As senior vice president, Chris Kroeger is responsible for sales, account management, and customer service for Sabre Travel Network’s North America division. Kroeger also oversees GetThere, the corporate travel industry’s leading global online travel procurement solution.
Previously, Kroeger lead Sabre Travel Network’s Latin American division and then its EMEA division, where he had responsibility for sales, service and marketing for agencies, corporations, and suppliers.
Kroeger started with Sabre 20 years ago in market research and held subsequent positions in product marketing, sales planning, and regional sales. He also led the launch and development of Jurni Network, Sabre’s leisure agency consortium and was the general manager for Nexion, Sabre’s full-service host agency.
Kroeger serves on the ASTA Allied Marketing Council and on the NBTA Allied Leadership Council. He recently served as Chairperson for Sabre Holding’s annual GiveTogether volunteer and charity fundraising campaign. He earned both bachelor and master of business administration degrees from the University of Texas at Austin.
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Suzanne Neufang
Vice President, Product Marketing and User Experience
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Suzanne Neufang has managed product marketing, online strategy and marketing activities in the travel and telecommunications industries for more than 15 years. As vice president of product marketing and user experience for GetThere, Suzanne drives the global product plan, customer innovations and online experience for the world's No. 1 corporate online booking tool. Previously, Suzanne was in charge of Travelocity Business product and marketing, and also served as director of product marketing and analysis for Travelocity’s packaging and cruise products. Before that, she led corporate online strategy, user experience, and branding for GTE/Verizon for nearly a decade. Her favorite cities to travel to on business are San Francisco and Munich. |
Most memorable business travel experience:
“I was quite intimidated by my first business trip to the NYC tri-state area. I had a non-stop flight from Honolulu and had to figure out how to get from LaGuardia to Connecticut. I had no idea how far the airport was from the office, and since these were the days before the Internet, was challenged to find the right on-site assistance to book a roundtrip shuttle. How much easier it is to get insider or even colleague assistance now that there's e-mail and Internet tools (like GetThere)!”
Favorite destination:
“I travel quite a bit, but if I had to choose just one destination a year for business, it would be a different business-oriented city per continent per year, because business travel around the globe is so different. Our tools have to anticipate those traveler and travel program needs.”
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Jan Eaken
Vice President, Service Delivery and Partner Sales
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Responsibilities include managing the product support teams for both direct corporate and agency customers as well as leading a team of program managers and site managers for GetThere’s agency distribution channel. With more than 30 years experience in the travel & transportation industry, Jan’s background includes service as well as sales & account experience. Before joining GetThere in 2005, Jan's team oversaw billing and order management for Sabre Travel Network, as well as product support for Sabre Airline Solutions, providing technical support to airlines around the globe. Her diverse background gives her a unique perspective and a drive to provide the best possible experience for GetThere’s customers. |
Most memorable business travel experience:
“My first visit to Uruguay. After spending several days in Montevideo interviewing, a friend and I decided to stay an extra night and drive to the Punta del Este resort area. We were expecting a sleepy, quaint beach, but as we rounded a curve we were greeted by the site of an area that looked like Miami Beach. We were stunned by its beauty and really enjoyed our short stay.”
Favorite destination:
“Kauai. Love the beaches and golf courses. It is a beautiful place and very relaxing.”
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Denise Beckmann
Vice President, Client Services
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Denise's responsibilities include leading the Customer Success Management and Global Professional Services; which includes Project Management, Site Management and GetThere University. With more than 10 years in the corporate online space, and another 10 in travel, Denise’s background includes service, customer implementation and support, and training. Denise’s focus for the Customer Success team is ensuring our customers meet their travel goals and initiatives set for their online programs through quality implementation, innovative customer training and planning, goals setting and scorecard measurements. |
Most memorable business travel experience:
“Visiting a customer in Ventura, Calif. Our main contact entertained me by personally flying me in her private plane to Catalina for dinner. It was a beautiful adventure.”
Favorite destination:
“South Padre Island, for its beautiful beach and warm water. I would go in early September, because it's very quiet.”
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Steve Chomik
Director, Government Programs
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With more than 25 years in the travel industry, Steve leads GetThere's Government Programs, working closely with partners to develop online solutions that deliver high value and cost savings to government clients. He has also managed GetThere's Global Strategic Alliances and developed, then later ran GetThere's Partner Program, one of the largest distributor programs in the online travel industry. Steve has extensive experience working directly with corporate customers, both in sales and account management positions. Steve holds an M.B.A. from the University of North Texas and earned his bachelor's degree in Business Administration with an emphasis in marketing from Loyola Marymount University. |
Most memorable business travel experience:
“Nepal, where I had an opportunity to tour numerous attractions in the area including Tiger Camp where tigers and exotic animals roamed free. What an experience!”
Favorite destination:
“Any destination with beautiful beaches. You name it, I'm there!”
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Cassandra Sheets
Director, Global Product Marketing
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With more than five years at GetThere, Cassandra Rollins Sheets currently
serves as director of global product marketing and is responsible for product
investment strategy, delivery and market management. Cassandra oversees a team
of marketers in France, Germany and the U.S. that cover all global regions.
She is a certified project and portfolio manager with expertise in marketing
strategy, process design and process engineering. Cassandra began her career
with PCR Small Business Development Corporation — a Minority Business Development
Corporation (MBDC) aimed at business development and entrepreneurship. She
went on to spend 10 years with the California state government, holding various
business and technical positions before a position with American Airlines brought
her to Dallas in 1999.
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Most memorable business travel experience:
“I have two — I've been to Sao Paulo, Brazil twice on business
and never saw more than tall buildings and a few nice restaurants. Business
travel should definitely have more leisure opportunities.”
Favorite destination:
“I can't choose just one. London, Montego Bay, Nassau…” |
Rodolfo Silva
Director, GetThere Latin America
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Rodolfo Silva brings more than a decade of travel industry sales and business
development experience to his role as Director of Latin America for GetThere.
Rodolfo oversees a team that manages the entire scope of services for GetThere
clients and travel agency resellers in Latin America, from sales and implementation
to ongoing account management and customer success delivery. In addition to driving
new business in Latin America, Rodolfo also coordinates expansion plans into
the region for the multi-national corporations already using GetThere in North
America and other continents. In 1999, Rodolfo developed and implemented the
strategy for the first corporate online booking tool in Latin America. Since
then, he has captured an extensive base of corporate customers, with prominent
global brands and more than two dozen travel management companies throughout
Latin America.
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Most memorable business travel experience:
“When I came back from a business trip with the first GetThere contract
from a Latin America customer under my arm. That day I thought we had set
a precedent in the way companies in Latin America would manage their travel
programs online. I am now sure I was 100 percent right that day.”
Favorite destination:
“It's hard to say that after visiting more than 43 countries around
the globe, but if I had to choose, then all the main cities in the Nordic
strip are at the top of my list.” |
Grant Rattray
Director, GetThere Asia-Pacific
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Grant Rattray was named Director of GetThere's Asia-Pacific division in July
2008. Grant is responsible for GetThere's business across the region, including
marketing, sales and service. He brings a wide range of experience in sales,
marketing and strategic development, having served in the travel industry for
the past seven years. Prior to his current role, Grant focused on GetThere
and corporate strategy for three years with Sabre Pacific. Before joining Sabre
in 2005, Grant spent more than four years with Thrifty Car Rental as the company's
business development manager and online manager, responsible for sales and
marketing for the Web, corporate partnerships and loyalty programs.
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Most memorable business travel experience:
“Recently, I visited our operation in Montevideo and had the opportunity to
visit Buenos Aires. I was amazed by this beautiful city and encountered interesting
and delightful people.”
Favorite destination:
“I am fortunate to have visited many parts of the world; however, the Alps and
the wine country in the south of France stand out most vividly.” |
Peter Zafiridis
Vice President, Marketing
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Peter Zafiridis currently oversees the global marketing strategy and direction
for all GetThere external marketing including advertising, customer acquisition,
events, Web/online and promotions. Peter began his career in the advertising
agency world managing high-profile B2B and B2C accounts such as Exxon, Doubletree
Hotels and AT&T Wireless before moving to Sabre and ultimately GetThere, where
he has been in his current role for five years. Previously, Peter managed Brand
Marketing for Sabre Travel Network, where he spearheaded a major global brand
repositioning, and successfully launched a broad array of new software applications,
Internet products, and travel services.
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Most memorable business travel experience:
“When I get the opportunity, I always enjoy exploring new cities and getting
a sense of their history by checking out downtowns, museums and local coffee houses.”
Favorite destination:
“I'm game for anywhere with a beach and lots of sun. If I had to pick one,
though, it'd have to be Santorini, Greece. Absolutely beautiful.” |
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